The Freedman Chair held centre stage at the recent D&AD awards. Shortlisted from 2000 entries.
Simon Freedman an osteopath and inventor had a vision to improve the way we sit with a key focus on our body structure. From his experience he realised that a lot of back problems were the result of incorrect chair design. His idea was a revolutionary chair to aid people to sit correctly and comfortably, therefore assisting them in preventing future problems.