Friday, 11 May 2012

Freedman Chair held Centre Stage at the D&AD awards

The Freedman Chair held centre stage at the recent D&AD awards. Shortlisted from 2000 entries.

Simon Freedman an osteopath and inventor had a vision to improve the way we sit with a key focus on our body structure. From his experience he realised that a lot of back problems were the result of incorrect chair design. His idea was a revolutionary chair to aid people to sit correctly and comfortably, therefore assisting them in preventing future problems.

Over the past year JNDC Ltd has engineered the design into a dynamic working chair. Including leather seat pads with bespoke finger prints and back balls that offer pressure to the back muscles. The chair is completely bespoke to the bodies movements and it has become a necessity for anyone who sits in it.

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